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Coming from a family of entrepreneurs, in 2015, siblings Weston and Amari began discussions of creating a brand that tied into their family history and the water that surrounds them in the Land of 10,000 Lakes in Minnesota.  They grew up making waves on the lake where their grandparents have a cabin.

The personal meaning behind Lighthouse: The simple definition of lighthouse is a tall structure topped by a powerful light used as a beacon or signal to aid nautical navigation.  During a family trip to research boats at the Miami International Boat Show, they reflected on the symbolism of Lighthouse and the personal connection to family.

Lighthouses symbolize the way forward and help in navigating our way through rough waters whether those waters be school, financial, personal, business or spiritual in nature.  Who lit those lamphouses?  Their great-great-great-grandmother; Jane Muckle Robinson.  From 1885 to 1921, Jane, was a post-light keeper responsible of lighting the four navigation lights located on the Mississippi River between Dayton’s Bluff and the South St. Paul Union Stockyards.

When Jane took over the duties of post-light keeper in 1885, it never occurred to her she would perform them for 36 years.  Upon retiring in 1921, Jane estimated that she had rowed about 50,000 miles as she performed her duties.  To give context to her accomplishments, Jane’s efforts would have taken her around the world twice.  Jane passed the lamp-lighting baton to her son, Robert.  Jane was regarded with much esteem by river boat pilots who reported at the time of her retirement that she had never failed to light the river.  Jane passed away in 1925, four years after she retired from her duties as post-light keeper.

Grandpa Robinson, was a collector of lighthouses for years, with over 100 in his collection.  A few years ago, he starting giving them away to his children and grandchildren.  As he passes the torch to the next generation, we will navigate the waters with, Seven Shores, to keep the light flickering in remembrance of our third great-grandmother. There are seven lighthouses left in MN, hence the name – Seven Shores.